About us
Our story starts on the other side of the table.
For over two decades, our founder, Alastair Brass, worked with some of the biggest outsourcing providers in the world. But no matter the partner, the challenges remained the same: rigid contracts, impersonal relationships, and promises that didn’t always deliver.
Alastair knew there had to be a better way.
So, in 2021, he brought together a team of experts who shared his vision: a company that truly understands its clients because it’s been in their shoes. The result is amplify5—a business that helps deliver the outcomes needed in whatever outsourced function and delivers offshoring solutions that feel personal, seamless, and impactful.
In all his years as a client, he wanted his outsourcing partner to ‘amplify’ his business, to help deliver the outcomes he needed in whatever function he had outsourced.
So, why not say on the tin exactly what we do; amplify your business:
- Full flexibility
- Speed to operation
- Full access
- World-class work environments
- Absolutely no other costs
Our story
“I founded amplify5 to abolish the pain points I have personally experienced when outsourcing thousands of customer service, inbound and outbound sales, or back-office administration roles.”
For the first 25 years of my corporate career, I was on the other side of the outsourcing relationship.
As an executive at blue chip businesses from Procter and Gamble to Marks and Spencer, I was a client to many high-profile global Business Process Outsourcing firms.
But I became increasingly frustrated with their lack of innovation and agility, and concerned about the way their employees around the world were being treated.
I knew there had to be a better way, so I started to imagine a new kind of offshore outsourcing business that focused on its clients and colleagues.
It was that thinking that led to the creation of amplify5 and our offshoring as a service model.
And the name?
In all my years as a client, I wanted my outsourcing partner to ‘amplify’ my business, to help me deliver the outcomes I needed in whatever function I had outsourced.
So, why not say on the tin exactly what we do; amplify your business.
Full flexibility – that means no tie ins (unless you want them!) and the ability to ramp up and down activity as your business needs.
Speed to operation – you can be up and running in weeks, with no complex legals or extended negotiations about outcomes and Service Level Agreements.
Full access – my colleagues are your colleagues, and you can talk to whoever you want, whenever you want, just as if they were your own team.
World-class work environments – as a client I visited offshore outsourcing locations that frankly weren’t good enough. We provide high-quality workplaces where our colleagues can thrive.
Absolutely no other costs – too many outsourcers look to leverage any interaction to extract more money from their clients. If you have a problem, we’ll work with you as a team to fix it with no additional invoices or complex benefit sharing agreements.
We’re using our experience to create a business that’s built by clients for clients. It’s an entirely new approach that means we are a true offshore extension of your business.
In short, amplify5 is changing the game.
Why we exist
Our Values
Creating an environment where evey individual thrives
FROCI, our rhino mascot, symbolises the strength and commitment behind these values
At amplify5, our values aren’t just words—they’re the compass we follow every single day.
Making a difference
together
Social Impact – Doing business with purpose
As a company, we want do well and have a positive impact on both our community and the wider society in Cape Town. Our strategy encompasses 4 areas:
- Impact sourcing: creating careers for excluded youth in Cape Town
- Youth development: supporting primary schools and students with their reading and literacy
- Sustainability: reducing our carbon footprint and impact on the environment
- Employee initiatives: supporting our local communities where we live and work
